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Webflow pricing starts at $14 per month for its general website builder, while its ecommerce plans start at $29 per month. Webflow also offers a free forever plan to test out the platform, but it's not really a good replacement for a paid plan.
Pros
- Quick learning curve
- Free plan for designing your website
- Easy collaboration tools for teams
Cons
- Free plan won't let you publish a site
- Price plans can be confusing
- Starts at $12/month
- Ecommerce starts at $29/month
- Free plan available
You'll also have to subscribe to a Workplace plan in tandem with the website plans, which effectively decides how many users you'll be allowed. There's a free Starter plan for one user, as well as a range of paid plans for freelancers and in-house teams that allow up to nine users and an Enterprise plan that allows for unlimited users. Yes, it can get a bit complicated, but we'll explain some of the details below.
As a website builder, Webflow stands out for its simplicity and ease of use, making it a worthy option for businesses that need a website now. The service's starting prices are also slightly cheaper than the industry average, which is always helpful for businesses trying to navigate the looming recession. Its $14 per month starting price comes in slightly under Squarespace and Wix at $16 per month (although our special deals admittedly drop that to just $14.10 per month).
Once you understand which plans are right for you, getting started with Webflow should be a snap.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Bandwidth | Storage | Staff accounts | Abandoned cart recovery | Gift cards | Transaction fees | Ecommerce | Support | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | | | | | | | |||||
| Basic | CMS | Business | Enterprise | Ecommerce Standard | Ecommerce Plus | Ecommerce Advanced | |||||
| $14/month | $23/month | $39/month | Custom price | $29/month | $74/month | $212/month | |||||
| $18/month | $29/month | $49/month | Custom price | $42/month | $84/month | $235/month | |||||
| 50 GB | 200 GB | 400 GB | 400+ GB | 200 GB | 400 GB | 400 GB | |||||
| Unlimited, but unique daily visitors are capped at 25,000/mo | Unlimited, but unique daily visitors are capped at 100K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | Unlimited, with custom-built unique daily visitor cap | Unlimited, but unique daily visitors are capped at 100K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | Unlimited, but unique daily visitors are capped at 500K/mo | |||||
| 1 | 3 | 10 | Custom | 3 | 10 | 15 | |||||
| Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | With plugin | With plugin | With plugin | |||||
| Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | Not an ecommerce plan | | | | |||||
| N/A | N/A | N/A | N/A | 2% (In addition to Stripe or Paypal fees) | None, but Stripe and Paypal fees still apply | None, but Stripe and Paypal fees still apply | |||||
| | | | | | | | |||||
| Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours | Email, M-F during work hours |
Webflow Plans: Full 2023 Breakdown
Webflow's plans come in two main categories: Workspace plans and Site plans. You'll need one of each in order to create a website. The Workspace plan helps new users set up an account (and it comes with a free option, so it won't have to cost you anything).
Then, the Site plans allow a user or a team of users to host a website. These plans can be further divided into ecommerce site plans and non-ecommerce site plans.
Here, we'll run through all of the plans available, starting with the non-ecommerce site plans.
General Site Plans
Webflow offers four site plans that don't support ecommerce: Basic, CMS, Business, and Enterprise.
The Basic plan is the cheapest, costing $14 per month paid annually and $18 per month paid monthly. It's for those who want to operate a small, simple website on a custom domain. Bandwidth is capped at 50 GB, which isn't much.
The CMS plan costs $23 per month paid annually and $29 per month paid monthly. This plan supports three guest editors, allowing for collaboration. Bandwidth is boosted to 200 GB and CMS items are allowed, though they're capped at 2,000. It's a good plan for bloggers.
The Business plan costs $39 per month paid annually and $49 per month paid monthly. Users get 10,000 CMS items, 400 GB bandwidth, and up to 10 guest editors, making this a good plan for marketing sites that expect plenty of traffic.
Finally, Enterprise is available for a customized quote. It's aimed at large businesses that need a scalable, durable, and secure online presence, and includes 10,000 CMS items along with customized amounts of bandwidth and guest editors.
Ecommerce Site Plans
Webflow has three ecommerce site plans: Standard, Plus, and Advanced.
Ecommerce Standard costs $29 per month paid annually and $42 per month paid monthly. It comes with three staff accounts and up to 500 “items,” a broad category that encompasses all products, product variants, categories, and CMS items. The online store offers checkout, shopping carts, and email templates for receipts and order updates, all of which are customizable. Integrations include Facebook, Instagram, Google Shopping, and Mailchimp.
Transaction fees for Standard are 2%, plus Stripe or Paypal's processing fees. Apple Pay and Web Payments are supported, and so is automatic tax calculation. Yearly sales volume is capped at $50k, measured on a trailing 12-month basis.
Ecommerce Plus costs $74 per month paid annually and $84 per month paid monthly. It includes everything in Standard, plus 10 staff accounts, 1,000 items, and the ability to remove Webflow references from email footers.
Yearly sales volume is capped at $200k, and transaction fees are reduced to zero, although Stripe and PayPal's processing fees remain.
Ecommerce Advanced costs $212 per month paid annually and $235 per month paid monthly. You'll get all the benefits of Plus and, once again, caps are raised in many areas: 3,000 items are now allowed, along with 15 staff accounts and unlimited yearly sales volume.
Workspace Plans
Workspace plans are separate from both site plans and ecommerce-specific site plans – they're a baseline service that anyone who wants to build a site through Webflow will need to use, and which they can then add a Site plan to, whether for ecommerce or not.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Bandwidth | Staff accounts | Support | |
|---|---|---|---|---|---|---|
| | | | | |||
| Starter | Core | Growth | Enterprise | |||
| Free | $19/month/user | $49/month/user | Custom price | |||
| Free | $28/month/user | $60/month/user | Custom price | |||
| 1 GB (higher if using a Site plan) | Depends on Site plan | Depends on Site plan | Depends on Site plan | |||
| 1 user, 2 unhosted sites | Up to 3 users & 10 unhosted sites | Up to 9 users, with unlimited unhosted sites | Custom team size & unlimited unhosted sites | |||
| None | Email, M-F during work hours | Email, M-F during work hours | Email and customer success manager |
Webflow has four workspace plans: Starter, Core, Growth, and Enterprise.
Workspace Starter is completely free forever. Only one user can work within Starter, and up to two unhosted websites can be built. Unhosted websites aren't actually available to the public, but can be built in private so that users can work out the kinks in their design. Once the website is ready, it can be hosted with a paid Site plan. Once it's hosted, it won't count against the limit of two unhosted websites. Email support is not available for this plan, but a Community Forum can help answer common questions.
Workspace Core costs $19 per month paid annually and $28 per month paid monthly. It's best for a very small team, with a cap of three users and up to 10 unhosted sites. Billing permissions make sure that only admins and owners can edit subscription or billing information, and code can now be exported. Plus, email support is now available during work hours.
Workspace Growth costs $49 per month paid annually and $60 per month paid monthly. It supports up to nine users and unlimited unhosted sites. Publishing permissions are introduced in this plan, letting admins control which teammates can publish to which site.
Workspace Enterprise is available for a custom quote, and supports a customized amount of users. Users get more advanced permissions, a historical log of site activity, and support from a customer success manager. Plus, Webflow charges through invoice rather than credit card.
Ecommerce Limitations
It's worth noting that Webflow does not support some of the bells and whistles that a small business might want. There's no gift card support, for example, even though this is a popular loyalty perk among businesses, online or off. In addition, there is no abandoned cart recovery, although there is a workaround: Webflow supports third-party integrations with the Monto service.
Many other website builders do allow businesses to access these features with the right plan, so think twice if that functionality is important to you.
Does Webflow Have a Free Plan?
Technically, Webflow has a free plan, Workspace Starter. However, you will not be able to host a website with this plan. Instead, one user will be able to design and build a website, giving them a chance to see what it might look like in action, and what the Webflow website builder is capable of.
But in order to host that website, all users will have to add a second Site plan to their free Workspace Starter plan. The cheapest Site plan is Basic, which costs just $14 per month when paid annually.
If you're interested in Webflow, Workspace Starter is definitely the best way to test it out, as it doesn't cost a cent and gives you a clear look at the features on offer. But if you want to host a website, Webflow doesn't offer any plan that does it for free.
Willing to pay a little more for enhanced blogging and SEO features? Check out our WordPress vs Webflow guide.
How Does Webflow Compare With Other Website Builders?
Webflow isn't the biggest name in the website builder space. Here at Tech.co, we've tested, rated, and ranked all the top builders, with a sharp eye to how well they perform for ecommerce, thanks to our focus on helping businesses small and large.
| Test Score Our score is based on independent assessments of ease of use, features, ecommerce functionality and value for money | Starting Price | Priciest Ecommerce Plan (per month) | Digital Product Sales | Service Sales | Sales Features Based on our research: number and quality of sales features | Value for Money Based on our research: feature offering vs average price plan price | Ease of Use Based on our research: customer and user testimonials | Try Click to check for deals, discounts and tiers of plans | ||
|---|---|---|---|---|---|---|---|---|---|---|
| BEST OVERALL  |  |  |  |  |  |  | ||||
| 4.8 | 4.8 | 4.7 | 4.6 | 4.5 | 3.6 | 3.3 | ||||
|
| Free | $29 per month | $35 per month | Free | ||||||
|
| $79 per month | $299 per month | $299 per month | $19.99 per month | ||||||
| App required | | | | | | | ||||
| | App required | | | | App required | | ||||
| 4.6 | 4.4 | 3.4 | 3.6 | 4.6 | 3.5 | 2.4 | ||||
| 3.0 | 3.6 | 4.0 | 4.8 | 3.0 | 2.8 | 3.2 | ||||
| 3.7 | 4.4 | 4.4 | 3.9 | 3.3 | 3.2 | 3.7 | ||||
| See Deals | Claim Deal | See Deals* | See Deals | See Deals | See Deals | See Deals |
Our top ecommerce-specific website builders of all time are Wix, Shopify, and Squarespace. Here's what to know about each.
Wix — starts at $16/month, ecommerce at $27/month
Our testers found Wix to be the top ecommerce website overall, once all our testing categories were averaged out. It offers particularly great website templates, sales features, and design functionality. It's also easy to use, with a decent value-to-cost ratio and solid help and support options.
Webflow's Basic plan starts at $14 per month, so it's definitely a more cost-effective start, which is an undeniable boon. But Wix offers greater functionality and ease of use, and that's nothing to scoff at.
Find out more – How Much Will Wix Cost You?
Pros
- Friendly onboarding experience
- Advanced business functionality like AI and CRM
- A top choice for ecommerce solutions
- DEAL: Get 10% off with GET10! at checkout
Cons
- Can't change site design after publishing
- Slower server response time than some competitors
- Starting from $16/month
- 10% off any plan with code GET10!
- 14-day free trial available
Shopify — starts/ecommerce at $29/month
Shopify costs even more than Wix, but it offers unbeatable accounting, inventory, and analytics features, making it the perfect pick for a small or medium-sized business dedicated to making the most out of granular analysis. Once it's up and running, a Shopify site almost runs itself, while giving users plenty of creative control.
Find out more – How Much Will Shopify Cost You?
Pros
- Helpful and predictive website building experience
- Massive app selection for unlimited customizability
- Diverse multi-channel integration options
- DEAL: Only $1/month for first three months
Cons
- Limited customization options
- Few built-in features
- Apps cost extra
- High transaction fee without Shopify Payments
- Basic Plan: $29/month
- Advanced Plan: $399/month
- Plus Plan: $2000/month
- Transaction fees from 2.9% + 30¢
- Shopify offers a 3-day free trial
- Top rated ecommerce website builder
Squarespace — starts at $16/month, ecommerce at $23/month
Squarespace is one of the best picks for a business that needs an easy learning curve and a well-designed website – and it's improving, too. In the past few years alone, the platform has bulked up its range of features, boosted ease of use, and added more marketing tools for businesses that are scaling up.
Find out more – How Much Will Squarespace Cost You?
Pros
- Email and social marketing tools
- Best knowledge center available
- Robust analytics features
- Native SEO keyword support
- DEAL: Get Shopify for $1 per month for 3 months
Cons
- Slower site speed
- No advanced customization options
- 10% off with code 'TECHCO10'
- 14-day free trial
- Personal plan: $16/month
- Business plan: $23/month
- Business plan fees: 3%
- Free domain with 1-year contract
About Our Research
We take research seriously at Tech.co, putting business software like Webflow through a variety of tests to discover how well it can perform certain tasks for businesses like yours. In fact, our team has spent hours thoroughly researching a wide range of tools, including many of the top website builders in the industry.
As for what metrics we use to rate and rank these website builders, we focus on a particular set of criteria, including features, design functionality, value, help and support, and ease of use. We also take into account a customer score, which is an aggregate of reviews and rankings from around the web.
For more information, be sure to check out our in-depth research guide to learn more about our process for analyzing business tools like Webflow.
Verdict: Is Webflow Worth It?
That said, while Webflow's $14 per month starting price is attractive, costs can mount more quickly for larger businesses than they do for other top website building solutions such as Wix, Shopify, and Squarespace – all of which also offer simple, cost-effective, and feature-rich platforms, particularly for ecommerce.
If you've seen enough and want to find the best possible deal for Webflow pricing, click the button below.
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