Wix Pricing 2023: How Much Does a Wix Website Really Cost?

Wix pricing starts at $16 per month for the Light plan, which caters to most small business needs. If you're looking to build an online store, the Core plan costs $27 per month and offers ecommerce functionality.

The Light plan: $16 per month
The Core plan: $27 per month
The Business Plan: $32 per month
The Business Elite Plan: $159 per month

Get 10% off every plan with code GET10! at checkout

Recently, Wix made a big change to its pricing model, doing away with some of its options in favor of a more comprehensive list only four paid plans. Fortunately, the website builder still has a free plan, as well as a 14-day free trial for paid plans.

In this Wix pricing guide, we dissect Wix's pricing plans and fees, including upsell costs and hidden charges, so you can be clear on what's available.

In this article we cover:

• How Much Does Wix Cost?
• Wix Pricing Plans in Detail
• Wix Ecommerce Plans Explained
• Does Wix Have a Free Plan?
• Did Wix Change Its Pricing?
• Wix Hidden Fees
• How to Get Wix for Cheaper
• How Wix Compares to Other Website Builders
• Our Research and Methodology
• Wix Pricing: Our Verdict

How Much Does Wix Cost?

Wix has a total of four pricing plans ranging from $16 per month to $159 per month, depending on the plan that you choose.

If you're interested in building a standard website, the Light plan is a great place to start at $16 per month — but if you're interested in building an ecommerce platform, you'll need to go with the Core plan from $27 per month, which unlocks the ecommerce features you need to build an online store.

Our recommendations:

• If you want to test the features, or create a website for personal use only – Free plan
• If you want to create a resume website, portfolio, or blog – Light plan ($16 per month)
• If you want to create an online store for the first time – Core  plan ($27 per month)
• If you want to expand your existing offline and ecommerce sales – Business plan ($32 per month)
• If you need advanced reporting, ecommerce, and marketing features – Business Elite plan ($159 per month)

Wix Pricing: What You Should Know

Wix's pricing structure is fairly typical for a website builder, but here are some factors to note before you commit to a plan.

Annual pricing

All Wix pricing is displayed annually — which is a little sneaky if you're not ready to go all in right away — but, in comparison to other website builders out there, it is good value for money. All premium plans come with a 14-day free trial, if you do change your mind.

Contracts

Wix's contracts are not the easiest to get out of — we found there were quite a few clauses to keep in mind, so if you're interested in trying a Wix package for free, you're better off signing up for Wix's free plan, initially. This is a great way to see how Wix's website builder works in practice. It's pretty easy to upgrade and switch over to a premium platform of your choosing.

With annual billing, all of Wix's premium plans include a year's free domain hosting — giving you full control over your branding.

What's included with Wix?

Wix offers four paid plans, as well as an enterprise plan tailored to meet large businesses’ specific needs will no publicly available pricing.

The Wix drag and drop editor was the easiest to use in our research.
Source: Tech.co testing

Wix’s Light, Core, Business, and Business Elite plans all include 24/7 customer support, SEO, storage, hosting and your own dedicated domain. With Wix’s premium plans you can take advantage of its extensive feature-rich catalog, intuitive drag-and-drop editor and a choice over 800 customizable templates, ad-free. You'll also have access to Wix ADI which uses artificial intelligence to help you build a basic, tailor-made website for you needs.

Check out our full Wix review for more information

Wix Pricing Plans in Detail

Wix pricing is fairly straightforward with four plans — Light, Core, Business, and Business Elite. Below, we'll go through what features you get with each of these plans, as well as the pros and cons of each to give you a better idea of what they offer.

Wix Light plan

$16 per month, 2 staff accounts

The Light plan is the first Wix plan that we would advise people to use. You'll get a regular URL, or the ability to connect your site to a domain and URL that you already own. Plus, you'll get full access to Wix’s excellent roster of website building tools. This means you'll be able to take advantage of its powerful drag-and-drop editor, excellent website templates, and range of third-party extensions.

The Light plan gives you 2GB storage, plus you’ll also be able to upload up to 30 minutes of HD video to stream and promote your business online and use the platform's new AI text generator.

You could run a brilliant website with the Light plan, but if you need ecommerce features, you'll have to upgrade, which is common for website builders at this stage. The Squarespace Personal plan is also $16 per month and similarly does not offer ecommerce functionality.

Pros

• Free domain for 1 year
• 30 min of video storage
• 24/7 support

Cons

• No ecommerce functionality
• No professional logo maker

Wix's Light plan is a good choice for newer businesses building their first professional website

Wix drag and drop editor even helped us align elements to look symmetrical 
Source: Tech.co testing

Wix Core plan

$27 per month, 5 staff accounts

With the Core plan your website's storage will be increased to 50GB, giving you more room for videos, photos, and audio. Wix will also allow you to upload up to five hours' worth of video content.

Wix will also give you one-year free access to its Site Booster app. The Site Booster app will give you the tools and tips you need to improve your site's SEO, allowing it to appear closer to the top of Google rankings.

The Core plan is a bit of a bump in price over the Light plan, but it unlocks basic ecommerce functionality, allowing you to launch a simple online store to sell up to 50,000 products, which is more than worth it. Be warned, though, our researchers found the ecommerce platform to be a bit overwhelming with all the features and options, but there's luckily a lot of guidance tips along the way that can guide you through the process, even as a beginner. If you want better ecommerce features like advanced shipping, though, you'll have to upgrade.

Squarespace, on the other hand allows for fully integrated ecommerce with its plans, although with its $23 per month Business plan, there is a 3% transaction fee. Even GoDaddy, one of the cheapest options in our reserach, has ecommerce functionality exclusively in its $21 per month Commerce plan, so either way, you're going to be paying a premium to sell products online.

Pros

• Everything in the Light plan
• 50GB storage for more videos and images
• One year access to Wix's site booster
• Basic ecommerce features

Cons

• No advanced shipping
• No automated sales tax

Wix's Core plan is the best place to start for business and professional websites that need an online store

The Wix text editor allowed us to easy changing the content on our site.
Source: Tech.co testing

Wix Business plan

$32 per month, 10 staff accounts

The Business plan really starts to unlock functionality for businesses trying to get a fully functional site up and running. You'll get 100GB for storage and a more robust set of analytics and ecommerce features, like advanced shipping and product reviews.

Even better, if you're hoping to sell your products internationally, our research found that the Business plan unlocks multiple currencies — five of them, to be specific — so you can really branch out and get your online store running across the world.

The Wix Business plan is a tad more expensive than Squarespace's comparable plan at $32 per month versus $27 per month, but it does offer abandoned cart recovery, which Squarespace does not.

Pros

• Everything in Wix's Core plan
• 100GB storage
• 10 video hours
• Up to 5 additional currencies

Cons

• No customized reports
• No loyalty program

Wix's Business plan is the best place for robust businesses that plan to grow their ecommerce business

Wix Business Elite plan

$159 per month, 15 staff accounts

The Business Elite plan is Wix's most expensive offering, providing users with unlimited storage and unlimited video hours. What's more, this plan unlocks a suite of advanced features for ecommerce, marketing, and analytics, so you can really dig in and take advantage of the full suite of Wix functionality.

Perhaps one of the most important parts of the Wix Business Elite plan is that you'll get priority support response. This means that in the event something goes wrong with your website, you'll be able to get much faster phone support. This could be essential if you're running a big, successful business.

This plan is admittedly a big jump in price, particularly compared to competitors (Squarespace's most expensive plan is only $49 per month). Still, our research found that this plan from Wix is a true unlimited plan, with unlimited storage, video hours, automated sales tax, product reviews, and dropshipping, so it might be worth it depending on your needs.

Pros

• Everything included in Wix's Pro pricing plan
• Priority customer care
• Unlimited storage and video hours
• Advanced marketing and ecommerce features

Cons

• Far more expensive than other plans
• Still limits staff accounts

Wix's Business Elite plan is the perfect package for well-established businesses

We were able to add plenty of products and product variants with this Wix ecommerce feature.
Source: wix.com

Does Wix Have a Free Plan?

Yes, Wix does offer a free forever plan, as well as a 14-day free trial allowing you to test out the premium features before you buy. Here's an in-depth look at both free options from Wix.

Wix free plan

Wix's free plan is a great way to get started with the website builder before you make a financial commitment. It allows you to design your website with a wide range of features, as well as get the site live on the internet for your customers to see.

However, there are some substantial limitations on the free plan, as you can imagine. For starters, you'll be inundated with Wix ads on your page, which won't exactly look professionals to potential visitors. On top of that, you won't have a custom domain, which means your site will be virtually invisible when it comes to SEO.

All that to say, the Wix free plan is a good jumping off point, but if you really want your site to get noticed, you'll likely want to upgrade to a premium plan.

Wix free trial

With Wix's 14-day free trial, you'll get access to any Wix premium plan you choose. You'll be able to build and publish your own website, with all the features you'd find in the premium plan of your choosing. However, you won't be able to actually accept any payment and will need to upgrade at the end of your trial if you don't want to risk losing your website.

Wix's free trial is good way to test the platform before you buy, but it doesn't provide enough features to build a professional website.

Check out our free website builder guide for more information

Wix helped us keep products organized with comprehensive categories.
Source: wix.com

Did Wix Change Its Pricing?

In 2023, Wix pricing changed dramatically, reflecting a more comprehensive selection of options, reducing your choices from eight plans — four standard website plans and four ecommerce plans — to only four.

As we outlined in the overview above, Wix now simply has four paid pricing plans (as well as an Enterprise plan with no publicly available pricing) that cater to the majority of website builder needs. The Light plan is now the only plan that does not offer any ecommerce functionality, with the Core, Business, and Business Elite all allowing you to build an online store, with more features for a higher cost.

For users, this just means that you don't have to navigate between standard and ecommerce-enabled website builders when looking for a Wix plan. They've trimmed down the options, providing you with a clearer picture of what you're signing up for, so you won't accidentally set yourself up with a plan that doesn't let you set up an online store.

Does Wix Have Hidden Costs?

Wix pricing follows quite a clear structure, but there are some costs that you should be aware of before taking the plunge. For example, when you upgrade to a Wix premium plan, you'll get a free domain but only for the first year. To qualify, it'll also have to be your first Wix purchase. Once your free year is up, you won't have the opportunity to renew, and will have to start paying for your domain, which will cost you $14.95 per year. Our research suggests having your own domain is definitely worth it in the long run though, as it'll help search engines find your pages, will include custom email addresses and give your website a professional finish.

Another thing to watch out for is that all of Wix's plans are set to auto-renew, so it's important to know what you're signing up before you take the plunge. You can, however, cancel the auto-renewing subscription if you switch it off in your settings on your Wix dashboard — and you won't lose access to your account, or your site.

While Wix's extensive app store can help add a lot of useful extra functionality to your site, some apps will require some extra outlay before you can use them. For example, while you won't have to pay to add an Instagram feed to your site, some accounting apps will only offer short-term trial periods. Premium apps typically cost less than $10 per month, but some can run up to $20 per month.

If the app is going to help you make money, it will probably be worth paying the extra cost. But if it's offering an otherwise free service, we'd probably avoid it.

Don't like the sound of these costly add-ons? Read our guide to the best Wix alternatives to discover other great website builders.

How to Get Wix for Cheaper – Deals and Discounts

Wix is definitely one of the more affordable website builders out there, but that doesn't mean you aren't looking for a little savings to keep costs down. After all, small businesses are always in need of some financial help, and getting the best deal can keep you in the fight a bit longer.

Be sure to use the discount code “GET10!” at checkout, which will get you 10% off most plans. You can get started with Wix for free here now, then use this discount code when you upgrade to a premium plan.

Cost of Wix Email Accounts

Wix provides access to Google Workspace when you sign up for a premium plan. It'll cost you an extra $6 per month and it will give your business an extra air of professionalism and it's super easy to get started. It might be cheaper to try and find an alternative solution by going through a custom domain hosting provider, or directly through Google.

Here's what you have to do:

1. Connect a domain to your website
2. Click on purchase mailbox
3. Pick how many mailboxes you want
4. Choose a subscription and complete your purchase.

While that all sounds delightfully simple, as always, there are some things to bear in mind.

Wix offers its premium email accounts through Gmail. If you like using Gmail, great. If you don't, it might be worth looking around to see if there's an alternative. However, this does mean that you get access to the whole of Google Workspace – including Google Drive, Docs, Calendar, and Hangouts – which might make it the perfect package for your office.

How Wix Compares to Other Website Builders

As a website builder, Wix is the best option for the majority of businesses. While it isn't the cheapest, it's an easy to use, feature-heavy powerhouse with top tier customer support available across many channels.

The only real competition in our research is Squarespace, which doesn't have as many features but does allow for more design flexibility. Other than that, Squarespace and Wix scored identically across many categories, including ease of use (4.4/5), help & support (4.9/5), and customer score (4.6/5), which is why both netted an overall score of 4.8/5 in our research.

Wix has fallen a tad recently in the value for money category, due to rising prices across the industry and few added features in that time. Still, it's hard to add to a feature catalog that was already bursting at the seams to begin with. And given its ability to up its help & support score by offering more channels to reach out, Wix remains at the top of our list for the best website builder for business.

See how the solution compares to other website builders in our table below, and follow our step-by-step guide to build a website with Wix.

Our Research and Methodology

Wix Pricing FAQs